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My clients are the reason I do what I do, and for that, I'm grateful.

I love working with people who are doing something they're passionate about, and I get to be a part of the journey. Whether it's the founder of a beauty brand or someone who wants to build their personal brand, I'm inspired by their vision, dedication, and willingness to work hard to get there.

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SUCCESS STORIES

MY CLIENTS INSPIRE ME

Luxe Social Media Management & Beauty Copywriting.
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Flannels Beauty

I launched the FLANNELS Beauty social media channels, growing it to 143K and drive the content implementation across paid and organic social activity for FLANNELS Beauty, covering all platforms: Instagram, TikTok, Twitter, Facebook, Pinterest, YouTube and LinkedIn.

I ESTABLISHED:

  • The channel from launch to 143K on Instagram and 3K on TikTok, creating content across the feed and video. 

  • Planned and owned all content calendars, creating engaging social content that meets KPIs and communicating key launches.

  • Ownership of copywriting and editing for all social communications. Responsible for content creation, scheduling and publishing across all social media platforms, ensuring tone of voice and brand values are adhered to.

  • Built and engaged a social community using data-driven insights to improve and optimise content strategies in order to bolster a community and continuous community engagement, delivering timely responses to both consumers and influencers.​

Beauty Edit Mayfair

I work with luxury brow brand, Beauty Edit Mayfair on their Social Media Management, Content Creation and execution in order to increase your market awareness, reach, engagement, and leads. 

I ESTABLISHED:

  • Developed a social media strategy for the brand and consistent presence.

  • Developed its identity through curated content. 

  • Produce and execute a full content calendar each week, including daily posting, five Reels per week, caption copywriting and daily stories. 

  • Photography shoot management. 

  • KPI's in triple-digit growth month on month.​​

Luxe Social Media Management & Beauty Copywriting.
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Luxe Social Media Management & Beauty Copywriting.
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Roccabox

Responsible for the content marketing strategy and brand storytelling. I manage the social media channels for beauty subscription service, Roccabox, as well as the Influencer Marketing strategy and partnerships.

I ESTABLISHED:

  • Owning the overall content marketing calendar across all social media channels, driving strategy and implementation whilst applying best practices for community engagement.

  • Implemented a video content strategy, driving forward with the use of TikTok. 

  • Briefing and overseeing the production of all marketing assets with in-house and external agencies, ensuring assets are on brand and complies with TOV and brand guidelines.

  • Content creation including complete ownership of all video content and ownership of copywriting across all social and e-commerce communications.

  • Implement a robust community strategy.​

  • Graphic design creation for the box leaflet, social and e-commerce.

Gilded

Launched the social media channels for the luxury jewellery brand, Gilded. Gilded finds talented independent jewellery designers from all corners of the globe and brings its customers a lovingly curated collection of their best pieces.

I ESTABLISHED:

  • The social media channels for the brand across Instagram, Facebook and Pinterest. 

  • Devised a social media strategy and competitor analysis. 

  • Ownership of copywriting and editing for all social communications. Responsible for content creation, scheduling and publishing across all social media platforms, ensuring tone of voice and brand values are adhered to.

  • Built and engaged a social community using data-driven insights to improve and optimise content strategies in order to bolster a community and continuous community engagement, delivering timely responses to both consumers and influencers.​

Luxe Social Media Management & Beauty Copywriting.
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EDITORIAL BYLINES

I have written beauty content for major glossy publications. See my portfolio of work here. 

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MAKE YOUR MOVE